Automations: triggers and steps
Build workflows like a welcome series that run on their own.
An automation starts with a trigger and runs steps for each contact. - Triggers: contact subscribed, contact imported, tag added, form submitted, campaign opened or clicked, purchase made, a date reached (for example a birthday), or a custom/API event. - Steps: send email, wait, if/else condition, add or remove a tag, add to list, update a field, call a webhook, notify your team, start another automation, stop. Activate the automation when it's ready. Contacts who unsubscribe leave every automation automatically.
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