Lists, tags and segments
Organise contacts and target the right people.
- Lists are groups people join (for example "Newsletter"). A contact can be on many lists, and can unsubscribe from one list or from everything. - Tags are labels you add yourself or with automations (for example "VIP"). - Segments are saved filters that update automatically — for example "opened in the last 30 days" or "city is Lagos". Use lists and segments as campaign audiences.
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