How to create your first campaign

From audience to send: the five steps of a campaign.

Go to Campaigns → Create campaign and give it a name.
Audience — pick lists or segments. Unsubscribed, bounced and suppressed contacts are always excluded.
Sender and subject — the sender name and address, subject line and preview text.
Design — start from a template, generate a draft with AI, or build in the editor. Use the inbox preview to see it on phone and desktop.
Review — the pre-send checks flag missing unsubscribe links, a missing mailing address, broken links and spam-prone wording. Send a test to yourself, then Send now or Schedule.