Growing your list

Email Marketing vs Social Media: Which Is Better for Small Businesses? — Email vs social media for a small business: reach, cost, ownership and sales compared — and how to use both together so followers become customers.
How to Build an Email List From Scratch (Without Buying One) — Practical, legal ways to grow an email list from zero for a small business: sign-up forms, lead magnets, in-store sign-ups, social media and more.
How to Win Back Inactive Subscribers (and When to Let Them Go) — A simple re-engagement campaign for inactive email subscribers: how to define inactive, what to send, example emails, and when to remove people.
Single vs Double Opt-In: Which Should You Use? — The difference between single and double opt-in email sign-ups, the pros and cons of each, what the law says, and how to choose for your list.